PAID MEDIA & ANALYTICS CASE STUDY
BuildPartner
buildpartner.comRecord sales months.
Ran Meta and Google ad campaigns alongside a complete server-side tracking environment with lifetime value attribution. Better data led to better decisions — and the best sales months in the company's history.
- Sales months delivered
- Record
- Tracking environment
- Server-side
- Attribution across all channels
- LTV
Sales months delivered
Tracking environment
Attribution across all channels
About BuildPartner
BuildPartner is a UK construction technology platform connecting homeowners and developers with vetted building professionals. Growth depended on getting in front of the right audience at the right moment — both homeowners with active projects and contractors looking for work.
The challenge
Most marketing engagements split paid media and analytics across separate vendors. The result: campaigns optimise to whatever the ad platform reports, attribution is built around first-click or last-click, and the business never sees a clear picture of what's actually working.
BuildPartner needed both halves of the puzzle working together. Active paid media management on Meta and Google to drive volume — backed by a proper attribution and tracking environment that showed where the revenue (and lifetime value) was really coming from.
What we did
Built the analytics foundation first, then ran paid campaigns on top of it. The combination made the difference.
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Server-side tracking environment
Built a complete server-side tracking implementation so conversions, events, and revenue flowed cleanly to GA4, Meta, and Google Ads — without depending on client-side pixels that ad blockers and browser changes increasingly disrupt.
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Lifetime value attribution
Implemented lifetime value (LTV) attribution across every ad channel, integrated with Stripe for revenue data. Campaigns could now be optimised against real customer value, not just first transaction value.
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Custom WordPress reporting backend
Built a custom live reporting dashboard directly on the WordPress backend, pulling from the unified data layer. Stakeholders saw real numbers in real time — not weekly slide decks.
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Meta and Google ad campaigns
Active campaign management across both platforms. Audience strategy, creative testing, ongoing optimisation — all informed by the LTV-weighted attribution data flowing in from the tracking environment.
The results
With the foundation properly built and the campaigns running against real data, BuildPartner delivered the best sales months in the company's history.
- Record
- Sales months
- Real
- Attribution
- Multi-channel
- Tracking unified
Best months on record for the business.
Replaced platform-reported metrics with revenue-validated reporting.
Stripe, Meta, Google Ads, and organic — all in one place.
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