PPC

Paid advertising that pays back.

Clicks are easy. Customers take strategy.

We build paid campaigns that turn clicks into customers. Every ad, keyword, and placement is driven by strategy — not guesswork — and backed by data that proves what's working. From Google to Meta and LinkedIn, we focus on visibility that converts and growth that lasts.

What you get

  • Full-funnel strategy

    Campaigns built around the customer journey — from awareness to conversion — so every click serves a purpose.

  • Smart budget allocation

    Your budget is spent where it delivers the best return. We monitor performance daily and adjust in real time.

  • Accurate conversion tracking

    GA4, Tag Manager, and platform tracking set up properly so every sale or lead is traceable back to its source.

  • Ad creative and copywriting

    Performance-focused creative that stands out for the right reasons. We test, learn, and double down on what performs.

  • Clear performance reporting

    No-fluff dashboards that show what's working and where to improve. Transparent data, always on.

  • Work-for-free guarantee

    If we don't hit the goals agreed in your proposal, we keep working until we do. Simple as that.

What we do

01

Google Ads — Search, Display, Shopping, and PMAX

Google Ads remains the backbone of paid acquisition. We build campaigns that reach intent-driven audiences through Search, Display, and Shopping — and use Performance Max (PMAX) to combine automation with human strategy. Every campaign is structured around conversion intent and clear attribution, so your spend creates measurable results.

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02

Meta Ads — Facebook, Instagram, and retargeting

Meta Ads are ideal for visibility, awareness, and retargeting. We design campaigns that pair compelling creative with precise audience segmentation, using Meta's AI learning to scale performance while staying aligned with brand goals. From cold outreach to retargeting funnels, we track every click and view to convert interest into action.

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03

LinkedIn Ads — B2B lead generation

LinkedIn Ads allow for professional targeting that other networks can't match. We build B2B campaigns focused on job roles, industries, and decision-makers — combining sponsored content, lead forms, and retargeting to generate quality leads. Campaigns are optimised for cost per lead and lead quality.

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04

Tracking and attribution — GA4, Tag Manager, conversions

Accurate tracking is the foundation of every campaign we run. Using GA4, Tag Manager, and platform pixels, we build reliable data pathways from ad to conversion. We implement event tracking, dynamic parameters, and attribution models that reveal which channels truly drive ROI.

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Frequently asked questions

A few things people often ask. If you have other questions, just book a call.

  • What platforms do you manage?

    Google Ads, Meta (Facebook & Instagram), LinkedIn, and Bing. We pick the right mix based on your goals — not every business needs every platform.

  • How does the guarantee work?

    If we don't meet the performance goals in your proposal within the first three months, we keep working for free for up to six additional weeks until we do.

  • Can you take over existing campaigns?

    Yes. We'll audit your setup, find the quick wins, and fix any tracking or structure issues before scaling performance.

  • What results can I expect?

    We tailor targets based on your business and industry benchmarks. Typically we focus on cost per lead, ROAS, lead volume, and conversion rate.

  • Do I need a large budget?

    Not necessarily. We've driven profitable campaigns from £500/month to six-figure spends. The key is efficiency, not scale.

Ready?

Let's build your growth machine.

Start with a free 30-minute Discovery Call. We'll walk through your business, identify what's actually blocking growth, and decide together where RareBear can help. No pitch, no pressure — just a useful conversation.

Or email us at [email protected]

Book a Discovery Call

Free 30-minute call. No pitch, no pressure.