AI
Marketing agencies in the age of AI
Most agencies are getting AI wrong. The Luddites pretend nothing has changed; the loudest pretend everything has. The right answer is somewhere in the middle.
4 min read
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Articles worth reading.
Practical thinking on marketing, agencies, and the work behind the work. No filler, no clickbait — just things we've learned that might be useful to someone else.
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PPC
The block to running Facebook and Instagram ads effectively
Meta Business Suite is genuinely one of the worst tools in modern marketing. Here's why it keeps breaking, and what to do instead.
5 min read
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PPC
The negative sales techniques PPC companies use on tradespeople
There's a whole industry of dodgy PPC sales companies targeting small trade businesses. Here's how they work — and what to look out for.
5 min read
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AI
We've started talking to colleagues like they're AI bots
AI tools have changed how we communicate. People are writing to each other like they're prompting ChatGPT — and it's making collaboration worse.
4 min read
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