About
Built around the work, not the sales pitch.
RareBear is a small UK marketing agency, founded by Sam Conibear after 15+ years on the front line. The agency exists for one reason: to keep doing the work properly — without the bloat, the outsourcing, or the salespeople in the way.
How RareBear started
I didn't set out to run an agency. I set out to be a good marketer. I spent the first part of my career writing for international tech publications including Android Police. Then I spent four years as marketing manager for a UK manufacturer, where I helped double the company's revenue from £10 million to £20 million and built the CRM system that scaled it.
After that I went freelance — working directly on the campaigns instead of just managing them. SEO for ElevenLabs through their $80 million Series B. PPC for AOS Online with 800%+ ROAS on a profitable margin. Scriptwriting for the highest-funded campaign in StartEngine's history. Server-side analytics for BuildPartner's record sales months. Different industries, different briefs, all hands-on.
Over those years a pattern kept repeating. Most agencies aren't run by marketers — they're run by salespeople. The work gets sold by people who've never done it, planned by people who've never delivered it, and executed by freelancers under pressure to say yes to everything. The client pays for senior expertise; the freelancer doing the actual work gets a fraction of the fee. The 'agency' is mostly a margin on freelance labour.
RareBear started because the senior expertise should actually be in the room. Not in the brochure. Not in the sales call. In the strategy work, the campaign decisions, the words that get sent.
Most agencies are run by salespeople. RareBear is run by a marketer.
How the agency actually works
RareBear is built around senior people doing the work, backed by a small roster of trusted freelance specialists chosen for expertise — not cheap labour. We're small enough that you'll always know who's doing the work, and connected enough to deliver across every channel that matters.
Every client gets a dedicated senior-level marketer as their single point of contact — someone who actually does the work, not a junior account manager relaying messages between you and an offshore team you'll never speak to. The relationship is direct, and it's the same person from start to finish: the one who plans the strategy, runs the campaigns, and writes the reports.
Your strategy, your reporting, your campaigns — built for your business. Not boilerplate templated across every client. Not your work farmed out to whoever's cheapest that month. No army of juniors, no revolving door of account managers, no quarterly reorganisation that resets everything you've built. Just experienced people, doing the work, for as long as you need us.
What we believe
Four things that shape how we work.
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Marketing is storytelling.
Every business has a story. Most struggle to tell it. The job of marketing — in every channel, at every stage — is to find the story, sharpen it, and tell it where the right people will hear it.
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Strategy beats activity.
It's easy to be busy. It's harder to be effective. We'd rather do three things that matter than ten that look impressive on a Gantt chart.
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AI is a tool, not a replacement.
We use AI to research faster, structure cleaner, and test more aggressively. But the judgement, the writing, the editorial decisions — those still need a person. AI without judgement produces forgettable work.
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Reports should give you the answer in as few clicks as possible.
A dashboard exists to help you make a decision. If you have to dig for ten minutes to find the number you came for, it's failed at its job. We build the kind that doesn't.
Agency in numbers
- Years of experience
- 15+
- Clients served
- 200+
- Client revenue influenced
- £30M+
- Projects delivered
- 400+
Ready?
Let's build your growth machine.
Start with a free 30-minute Discovery Call. We'll walk through your business, identify what's actually blocking growth, and decide together where RareBear can help. No pitch, no pressure — just a useful conversation.
Or email us at [email protected]