SEO · RareBear for contractors
SEO for plumbers
SEO for plumbers is the work that helps you show up in Google’s normal results and on Maps when someone nearby searches for a plumber. For most plumbing firms that’s local SEO: your Google Business Profile, your reviews and a website that Google understands. We do that work for you.
- Free setup
- Free website if you need one
- One client per trade per area
- Month 4 on us if we miss the goals
Your Plumbing & Heating Ltd
Services
“Came out the same day and explained everything. Tidy work.”
Example review
Where local SEO for plumbers starts
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Your Google Business Profile
The right main category (plumber, or heating contractor), your services, the towns you cover, your hours and real photos. It’s the listing people see on Maps.
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Reviews, all year round
Plumbing and heating firms near us have more reviews than most trades, so you need a steady habit of asking, not a one-off push.
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A page for each job
Boiler repairs, bathroom installs, blocked drains. A page for each job you want, so Google has something to show for that search.
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Emergency searches
“Emergency plumber near me” is answered mostly by the map. Accurate hours and a phone number that’s answered matter as much as anything on the website.
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Your details, the same everywhere
Business name, phone number and area matching on your website, your Google profile and the directories that list trades.
Our own research
Plumbers near us, in numbers
The typical one has 14 Google reviews, and 42% have fewer than 10. Reviews are one of the first things people check, which makes them one of the easiest places to get ahead.
- plumbing and heating firms with a website we looked up
- 398
- Google reviews for the typical one
- 14
- have fewer than 10 Google reviews
- 42%
- had a website that wouldn’t load, had no padlock or showed a warning
- 14%
From Google Maps listings for 3,182 trade businesses with a website between Norwich, Peterborough and Lincoln, checked by RareBear in September 2026. “Typical” means the one in the middle: half have fewer, half have more. Read the full research.
The work we do, for every plumber
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Your Google Business Profile. The listing that shows on Google Maps. We set it up or sort it out: the right categories, your services, the towns you cover, photos and regular updates.
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Reviews. A simple way to ask every customer for a Google review, and replies to the ones you get. Reviews are one of the first things customers look at.
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Pages for your jobs and towns. A page on your website for each job you want more of and each town you cover, written for the way your customers search.
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Your details, the same everywhere. Your business name, address and phone number matching on your website, your Google profile and the directories that list trades.
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The technical side. A fast website that Google can read properly, with the behind-the-scenes information that tells search engines what you do and where.
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GEO: the places AI tools look. AI tools build their answers from websites, reviews and listings around the web. We work on what they read about you, so you’re better placed when someone asks one for a trade near them.
Want to see where you stand on Google and in AI answers? Get a free audit. It takes a minute.
A real result
A roofing and exteriors company
- £4k
- spent on adverts
- £180k
- of work from the jobs they brought in
About a 46× return. Google and Facebook adverts, with every call tracked. Figures from the client’s own lead sheet, converted from US dollars.
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★★★★★
“Great communication from start to finish, completed task in set time frame. Will use again”
Rachel M., Google Ads client
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★★★★★
“RareBear were excellent managing our socials, they drove good engagement. Will be using again.”
Chris R., Business Buyers UK, Social media client
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★★★★★
“RareBear are a great SEO team to work with. Very knowledgeable and easy to work with.”
Carol R., Find Open Days, SEO client
100% job success and Top Rated Plus on Upwork, across 170 jobs
How our pricing works
Straightforward, and the same rules for everyone. Answer a few quick questions and we’ll show you the plan and price that fit your business.
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One flat monthly fee
You pay us the same each month, set by the services you want and the advert budget you run. No hidden extras.
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No VAT
We’re not VAT registered, so the price you see is what you pay.
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Advert spend is separate
What you spend on adverts isn’t included. You pay Google and Facebook for your adverts directly, every month, just as you would if you ran them yourself.
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Free setup
Setup is free when you sign up for 3 months, including a website if you need one. 3-month minimum, then 30 days’ notice.
Our promises to you
Plenty of trades have been burned by marketing firms. So here’s where we stand, in writing.
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Month 4 is on us
On the kickoff call we agree goals from your own numbers and put them in writing. If we haven’t hit them by the end of month 3, you pay us nothing in month 4 while we put it right. It’s our fee that’s waived; advert spend goes to Google and Facebook, so it never comes to us.
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One client per trade per area
While you’re with us, we won’t run adverts for another firm in your trade in your area.
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Free setup
Setup is free when you sign up for 3 months, and it includes a website if you need one.
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Everything stays yours
Advert accounts are set up in your name. If you ever leave, the accounts and the website go with you.
Frequently asked questions
A few things people often ask. If you have other questions, just book a call.
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What is local SEO for plumbers?
SEO aimed at the towns you work in: your Google Business Profile, your reviews, pages for the jobs and places you cover, and your details matching across the web. For a plumbing firm it’s most of what matters.
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I don’t have an address customers visit. Can I still show on Maps?
Yes. Most plumbers are set up as a service-area business: Google keeps your address hidden and shows the areas you cover instead. Your listing is still judged partly on where you’re based.
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What’s the difference between SEO and Google Ads?
Google Ads are the paid adverts at the top of Google: you pay when someone clicks, and they can bring in enquiries straight away. SEO is the work that helps you show up in the normal results and on Maps underneath, where you don’t pay per click. Most trades do best with both.
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Can I have SEO on its own?
Yes. SEO, local SEO and GEO can be a single service or part of a package with adverts and a website. Answer a few questions on our plan page and we’ll show you the price for what you want.
Ready?
Let’s build you a lead generating machine.
Answer a few quick questions about your business and we’ll show you the plan and the price that fit. No hard sell.