More of the jobs you want, straight to your phone
Marketing for plumbing and heating companies
When a pipe bursts, people grab their phone and ring the first plumber they trust. We make sure that’s you: Google and Facebook adverts aimed at the plumbing jobs you want, in the towns you cover, with every enquiry checked and texted straight to you.
- Free setup
- Free website if you need one
- One client per trade per area
- Month 4 on us if we miss the goals
Our own research
Plumbers near us, in numbers
We looked up the 398 plumbing and heating firms with a website between Norwich, Peterborough and Lincoln. The typical one has 14 Google reviews, and 42% have fewer than 10. That’s the bar customers compare you against, and it’s lower than most people think.
- plumbing and heating firms with a website we looked up
- 398
- Google reviews for the typical one
- 14
- have fewer than 10 Google reviews
- 42%
- had a website that wouldn’t load, had no padlock or showed a warning
- 14%
From Google Maps listings for 3,182 trade businesses with a website between Norwich, Peterborough and Lincoln, checked by RareBear in September 2026. “Typical” means the one in the middle: half have fewer, half have more. Read the full research.
How your customers find a plumber
They pick up their phone and search. These are the kinds of things they type, and our adverts show you when they do.
- emergency plumber near me
- plumber in [your town]
- blocked drain
- leaking pipe repair
- bathroom plumber
- outside tap fitted
What they check before they ring
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Answering fast
Emergency customers ring the next name if you don’t pick up. Enquiries texted to your phone mean you can call back in minutes.
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Reviews
Most people check your Google reviews before they ring. We help you ask every customer for one and make them easy to find.
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The right registrations
If you do gas work, your Gas Safe number should be on your adverts and website. Customers look for it.
When the work comes in
Plumbing work comes in all year, with spikes when it freezes and pipes burst. Adverts can be turned up for those spells and set to run only in the hours you take calls.
Websites and SEO for plumbers
A plumber website, free with every plan
Built to turn visitors into enquiries, with your photos, reviews and registrations up front, and every enquiry texted to your phone. Hosted while you’re with us, and yours to keep.
Websites for plumbersSEO and GEO for plumbers
SEO is the work that helps you show up on Google and Maps when someone searches for a plumber near them; GEO does the same for AI tools like ChatGPT. We work on your Google profile, your reviews and a page for each job and town.
SEO for plumbersWhat we do for plumbers
Everything a plumbing business needs to keep the phone ringing, run for you.
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Adverts that bring in enquiries
Google Ads put you at the top of Google when someone near you searches for your trade. Meta ads show you to homeowners in your area on Facebook and Instagram. We make the adverts, run them and keep improving them.
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Every enquiry checked and texted to you
The form your customers fill in screens out the jobs you don’t want, so what lands on your phone has already been sorted. New enquiries are texted to you the moment they come in.
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More of the jobs you want
Plenty of firms are busy already, just with the wrong jobs. You tell us which work you want more of, and we aim the adverts at it.
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Your own page with every enquiry
Every call and form enquiry is tracked, so you can see what came in, what it cost and which advert brought it.
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A website, free if you need one
If you haven’t got a website, we build one. If you have, we tidy it up. It’s hosted for as long as you’re with us, and it stays yours.
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Google, Maps and AI search
SEO is the work that helps you show up in Google’s normal results and on Maps. GEO does the same for AI tools like ChatGPT. We work on your Google Business Profile, your website and the places these tools look, so you’re better placed when someone searches.
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Social posts that show you’re busy
Regular posts on Facebook and Instagram, so anyone who looks you up can see real work and a business that’s trading.
A real result
A roofing and exteriors company
- £4k
- spent on adverts
- £180k
- of work from the jobs they brought in
About a 46× return. Google and Facebook adverts, with every call tracked. Figures from the client’s own lead sheet, converted from US dollars.
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★★★★★
“Great communication from start to finish, completed task in set time frame. Will use again”
Rachel M., Google Ads client
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★★★★★
“RareBear were excellent managing our socials, they drove good engagement. Will be using again.”
Chris R., Business Buyers UK, Social media client
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★★★★★
“RareBear are a great SEO team to work with. Very knowledgeable and easy to work with.”
Carol R., Find Open Days, SEO client
100% job success and Top Rated Plus on Upwork, across 170 jobs
How our pricing works
Straightforward, and the same rules for everyone. Answer a few quick questions and we’ll show you the plan and price that fit your business.
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One flat monthly fee
You pay us the same each month, set by the services you want and the advert budget you run. No hidden extras.
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No VAT
We’re not VAT registered, so the price you see is what you pay.
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Advert spend is separate
What you spend on adverts isn’t included. You pay Google and Facebook for your adverts directly, every month, just as you would if you ran them yourself.
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Free setup
Setup is free when you sign up for 3 months, including a website if you need one. 3-month minimum, then 30 days’ notice.
Our promises to you
Plenty of trades have been burned by marketing firms. So here’s where we stand, in writing.
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Month 4 is on us
On the kickoff call we agree goals from your own numbers and put them in writing. If we haven’t hit them by the end of month 3, you pay us nothing in month 4 while we put it right. It’s our fee that’s waived; advert spend goes to Google and Facebook, so it never comes to us.
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One client per trade per area
While you’re with us, we won’t run adverts for another firm in your trade in your area.
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Free setup
Setup is free when you sign up for 3 months, and it includes a website if you need one.
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Everything stays yours
Advert accounts are set up in your name. If you ever leave, the accounts and the website go with you.
Frequently asked questions
A few things people often ask. If you have other questions, just book a call.
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Can you run adverts just for emergency call-outs?
Yes. We aim adverts at whichever jobs you want, and we can set them to run only when you’re taking calls, so you’re not paying for enquiries at 3am you can’t answer.
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Can I advertise boiler and gas work?
If you’re Gas Safe registered, yes, and we put your registration where customers can see it. Only Gas Safe registered engineers can legally do gas work, so we won’t advertise gas jobs otherwise.
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Will I get time-wasters?
The enquiry form asks the questions that filter out the jobs you don’t want, such as work outside your area, so what reaches your phone has already been sorted.
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How much does it cost?
One flat monthly fee, set by the services you want and the advert budget you run. You can have a full package or a single service, such as just Google adverts. Answer a few quick questions on our plan page and we’ll show you the plan and price that fit. We are not VAT registered, so the price is what you pay.
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Will you work with other firms in my trade near me?
No. We take one client per trade per area. While you’re with us, we won’t run adverts for your competitor down the road.
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What if it doesn’t work?
We agree goals with you before you sign, using your own numbers: enquiries a month, jobs won and what an enquiry should cost. If we haven’t hit them by the end of month 3, month 4 of our fee is on us while we put it right.
Other firms we work with
- Marketing for electricians
- Marketing for roofers
- Marketing for builders
- Marketing for heating engineers
- Marketing for landscapers
- Marketing for carpenters and joiners
- Marketing for painters and decorators
- Marketing for handymen
- Marketing for kitchen and bathroom fitters
- Marketing for window and door fitters
Different trade? We work with most home-service trades. Tell us about yours.
Free guides for trades
- How to choose a marketing agency for your trade business
- How to get more of the work you want as a tradesperson
- How to set up a Google Business Profile and get on Google Maps
- How to get more Google reviews as a tradesperson
- Is Checkatrade worth it? The Checkatrade alternatives for trades
- Google Local Services Ads in the UK: a guide for trades
- Trades online in Norfolk and Lincolnshire: 2026 research
Ready?
Let’s build you a lead generating machine.
Answer a few quick questions about your business and we’ll show you the plan and the price that fit. No hard sell.